Personal Founder Avatar
---
title: Founder avatar — Mark Chen 2026 LinkedIn refresh
type_artifact: image-generated
mode: personal-brand
subject: Portrait 3/4 angle Asian-American male early 30s — AI marketing strategist + studio founder, warm professional vibe for LinkedIn-first thought leadership across Asia/global B2B audience
source_brief: modules/personal-branding/en/22-personal-brand-context-global/output.md
brand_identity:
logo_path: assets/personal/mark-chen-monogram.png
palette: ["#2B1810", "#F5F1E8", "#D4A574"]
typography: DM Sans
style_adjectives: ["warm professional", "tech-savvy", "creative", "approachable", "confident"]
format: poster
aspect_ratio: 1:1
gen_mode: api-direct
model: gpt-image-2
output_files:
- docs/design/mark-chen-avatar-2026.png
- docs/design/mark-chen-avatar-2026.md
created: 2026-05-20
last_updated: 2026-05-20
---
# Founder avatar — Mark Chen 2026 LinkedIn refresh
## Context
Mark is shifting from casual Twitter/Instagram presence to LinkedIn-first thought leadership for his positioning "AI marketing strategist + studio founder" (see `22-personal-brand-context-global`). His current avatar is a casual cafe snapshot — fine for personal channels but mis-signaling for the LinkedIn B2B audience (CMOs, heads of marketing, agency owners across Asia and the US) evaluating him by his profile photo in the first 3 seconds.
He needs a new avatar: more polished, yet still carrying that "warm, human, not corporate" undertone — explicitly NOT a stock-photo corporate headshot. Style adjectives locked in: warm professional + tech-savvy + creative. The output will be used consistently across LinkedIn / X (Twitter) / personal site `markchen.ai` + studio site `lumiere.studio`, and will also serve as the base reference for AI avatar production (`24-ai-avatar-production-global`) for future thought leadership videos (HeyGen / Synthesia avatar clone).
## Brand identity loaded
| Asset | Path / Value |
|-------|--------------|
| Reference photo | `assets/personal/mark-chen-reference-2026.jpg` |
| Logo monogram | `assets/personal/mark-chen-monogram.png` |
| Primary palette | brown `#2B1810` + cream `#F5F1E8` + gold accent `#D4A574` |
| Brand typography | DM Sans (headings) — does not appear in avatar, context only |
| Style adjectives | warm professional, tech-savvy, creative, approachable, confident |
| Position statement | "AI marketing strategist + studio founder" |
## Prompt composed (5-section structure)when to use it
Community prompt sourced from the open-source GitHub repo minhnv0807/ai-business-skills (MIT). A "Personal Founder Avatar" style prompt — adapt the placeholders and specifics to your task. Imported as-is and not independently retested here, so check the output before relying on it.
tags
marketingcommunitygeneral
source
minhnv0807/ai-business-skills · MIT
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