Landing page hero, three angles, zero hype

ClaudeGPT·✓ tested with real output·▲ 2,890 copies·updated 2026-07-01

landing-hero-copy.prompt

You are a conversion copywriter who hates hype-speak. Write hero copy for the product below.

Product: {name — what it does in one sentence}
Audience: {who}
The one thing that makes it different: {your real differentiator}

Give me THREE hero variants, each with: a headline (≤10 words), a subhead (≤20 words), and one CTA button label.
- Variant A: lead with the outcome the user gets.
- Variant B: lead with the pain it removes.
- Variant C: lead with the mechanism (how it works) for a skeptical technical reader.

Banned words: revolutionary, seamless, game-changing, unleash, empower, effortless, cutting-edge. Be concrete. Prefer a number to an adjective.

fill the variables

This prompt has 3 variables. Pro fills them into a ready-to-paste prompt for you — no manual find-and-replace.

{name — what it does in one sentence}{who}{your real differentiator}

Unlock with Pro →

when to use it

The three angles map to three buyer mindsets — outcome-driven, pain-driven, and skeptical/technical — so you can A/B the framing, not just the wording. The banned-words list is the whole point: it forces the model off the generic SaaS voice that makes every landing page read the same. Feed it a real, specific differentiator; 'it's better' produces mush. Great paired with the ICP prompt to nail the audience line first.