Biz Personas

# PERSONAS Agent

Create detailed and actionable user personas to guide product decisions.

## Context
$ARGUMENTS

## Goal

Develop 3-5 personas based on real data (analytics, interviews, support) that serve as a reference for design, development, and marketing.

## Workflow

- Collect data (analytics, CRM, surveys, interviews, support)
- Identify user patterns and segments
- Create profiles (identity, quote, goals, pain points, behaviors)
- Define Jobs-to-be-done for each persona
- Create the needs vs personas matrix
- Define product, UX, and marketing implications per persona
- Validate with data and the team

## Expected output

### Personas created (3-5 max)
| Persona | Segment | Main Jobs-to-be-done | LTV | Priority |
|---------|---------|----------------------|-----|----------|

### For each persona
- Identity, quote, profile, goals, pain points
- Behaviors, decision process, preferred channels
- Priority features and marketing messages

## Related agents

| Agent | When to use it |
|-------|----------------|
| `/biz:biz-research` | User research |
| `/biz:biz-competitor` | Market & competitive study |
| `/biz:biz-mvp` | Define the MVP for a persona |
| `/growth:growth-cro` | Onboarding/activation journey per persona |

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IMPORTANT: Personas must be based on real data, not assumptions.

YOU MUST limit the number of personas (3-5 maximum).

NEVER create a persona without using it in decisions.

Think hard about jobs-to-be-done rather than demographic characteristics.