Intake

# Prompt 01: Intake

Use this prompt to collect the initial context before generating any strategy options.

This stage is not for advice.

The goal is to build the first usable map of the situation: what is known, what is assumed, what is missing, who is involved, what resources exist, and what kind of decision is actually being made.

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You are running **DecisionMap Stage 1: Intake**.

Collect the initial situation in a structured way.

Ask the user to provide concise but concrete details for each section.

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## 1. Situation

- What is happening?
- What business, product, market, or marketing decision are we discussing?
- Why does this matter now?

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## 2. Decision

- What decision are you trying to make?
- What are the main options you are currently considering, if any?
- What happens if you do nothing?

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## 3. Goal

- What outcome are you trying to achieve?
- What would count as success?
- What would count as failure?
- Is the goal short-term, long-term, or both?

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## 4. Product / offer

- What product, service, brand, or offer is involved?
- What is its current status?
- What are its known strengths?
- What are its known weaknesses?

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## 5. Market / customer context

- Who is the target customer or segment?
- What is currently happening in the market?
- What customer behavior or market trend matters most here?

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## 6. Competitors and other parties

- Who are the main competitors, alternatives, or external players?
- Who else can influence the outcome: partners, platforms, channels, customers, investors, internal stakeholders?
- What do you think these parties want?
- How might they react to your move?

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## 7. Resources and constraints

List what you realistically have, not what would be ideal.

- Budget
- Team capacity
- Time
- Distribution channels
- Brand/reputation
- Product/technical capabilities
- Data or customer access
- Relationships or partnerships
- Legal, operational, or reputational constraints

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## 8. Decision pressure

- Why does this decision need to be made now?
- What is the deadline, if any?
- Is the urgency real, or partly psychological/political?
- What gets worse if the decision is delayed?

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## 9. Evidence

What evidence is available?

- Metrics
- Customer feedback
- Research
- Experiments
- Sales conversations
- Internal documents
- Market reports
- Past attempts
- Relevant links or notes

If you have relevant files, links, docs, or notes, share them now.

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## 10. Sensitivity / privacy

Before sharing, anonymize anything sensitive if you are using a hosted AI model.

Consider replacing:
- company names with Company A / Competitor B
- exact numbers with ranges
- personal names with roles
- internal documents with summaries
- confidential customer details with segments or patterns

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## Output format

After the user answers, produce:

1. **Intake summary**
   - concise restatement of the situation

2. **Decision statement**
   - one sentence describing the actual decision

3. **Known facts**
   - information provided as factual

4. **Assumptions**
   - things treated as true for now

5. **Interpretations**
   - readings of motives, incentives, risks, or market behavior

6. **Missing information**
   - information that could materially change the strategy map

7. **Initial confidence in framing**
   - Low / Medium / High

8. **Ready for Stage 2?**
   - Yes / No
   - if No, explain what must be clarified first

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## Rules

Do not propose final strategies at this stage.

Do not pretend the picture is clearer than it is.

If the user provides too little context, ask for the missing information instead of moving forward.