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Product descriptions in your brand voice

ClaudeGPT··980 copies·updated 2026-05-22
product-description-variants.prompt
Write product descriptions that match my brand voice. Here's a sample of my existing voice:

VOICE SAMPLE:
"""
{paste 1-2 existing descriptions or your About page}
"""

Now write a description for this new product:
Product: {name + key details}
Length: {short 40-word / standard 80-word / long 150-word}

Rules:
- Match the tone, rhythm, and vocabulary of the voice sample — don't invent a new voice.
- Open with a line that earns the second line.
- One sensory or concrete detail beats three adjectives.
- End with a soft nudge, not a hard 'BUY NOW'.

fill the variables

This prompt has 3 variables. Pro fills them into a ready-to-paste prompt for you — no manual find-and-replace.

{paste 1-2 existing descriptions or your About page}{name + key details}{short 40-word / standard 80-word / long 150-word}
Unlock with Pro →

when to use it

The voice sample is non-negotiable — without it you get generic DTC copy that could belong to any brand. The model matches rhythm and vocabulary, so paste your best-sounding existing description, not your worst. 'One sensory detail beats three adjectives' fixes the most common product-copy failure (adjective soup). Use the short variant for category pages, long for hero products. Consistency across a catalog is where this earns its keep.

tags

dtcbrand voiceproduct copy

source

Original · CC BY 4.0