Brand Voice And Messaging Guide

# Brand Voice and Messaging Guide

**Domain:** Marketing and Brand
**Level:** 🔵 Practitioner

> Define your brand voice, tone, key messages, and communication principles. Produces the guide that ensures every piece of content sounds like it came from the same person, regardless of who wrote it.

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## Variables

Fill in every `[BRACKETED_VARIABLE]` before running. Do not leave any bracket unfilled.

| Variable | What to Enter | Example |
|----------|---------------|---------|
| `[COMPANY_NAME]` | Name of the business | e.g. ComplianceOS |
| `[WHAT_YOU_DO]` | One sentence | e.g. AI compliance monitoring that cuts FCA reporting time from 3 days to 4 hours |
| `[TARGET_AUDIENCE]` | Who you communicate with | e.g. CCOs and compliance managers at UK financial services firms; also regulators, board members, and prospective hires |
| `[BRAND_PERSONALITY_WORDS]` | 3-5 words that describe how you want the brand to feel | e.g. Direct, expert, no-nonsense, warm, UK-rooted |
| `[COMPETITORS_VOICE]` | How your main competitors communicate | e.g. ComplyAdvantage is slick and American; Clausematch is technical and dry; most RegTech is generic and enterprise-bland |

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## The Prompt

Copy everything in the code block below. Replace all `[VARIABLES]`. Paste into Claude, GPT-4o, Gemini, or any capable LLM.