Ideal Customer Profile And Persona Builder

# Ideal Customer Profile and Persona Builder

**Domain:** Go-to-Market and Launch
**Level:** 🔵 Practitioner

> Define your ICP with demographic, firmographic, psychographic, behavioural, and pain-point detail. Produces a working ICP document that your sales and marketing teams can actually use.

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## Variables

Fill in every `[BRACKETED_VARIABLE]` before running. Do not leave any bracket unfilled.

| Variable | What to Enter | Example |
|----------|---------------|---------|
| `[PRODUCT_OR_SERVICE]` | What you sell | e.g. AI compliance monitoring SaaS for UK financial services |
| `[CURRENT_BEST_CUSTOMERS]` | Describe your best existing customers or design partners if you have them | e.g. CCO at a 150-person FCA-regulated investment manager; personally handles compliance reporting; 12 years in compliance; has tried two prior tools that failed due to UK regulatory gaps |
| `[PROBLEM_YOU_SOLVE]` | The specific problem and the cost of not solving it | e.g. Quarterly FCA compliance reporting takes 3 days of manual work; one missed obligation can trigger an FCA fine averaging £250k |
| `[REVENUE_MODEL]` | How you charge | e.g. £18,000 ACV SaaS, annual contract, direct sale to CCO |

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## The Prompt

Copy everything in the code block below. Replace all `[VARIABLES]`. Paste into Claude, GPT-4o, Gemini, or any capable LLM.