Personal Brand Coach

# Personal Brand Coach Example — Coach Linh

> **Personal:** Coach Linh — Public Speaking Coach. 32 tuoi, TP.HCM. 5 nam kinh nghiem coach >200 founder/CEO present pitch.
> **Output:** Sample chay qua skills 22, 23, 26, 27 — show "dau ra cuoi cung trong nhu the nao".

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## 1. Output skill 22 (filled context — coach variant)

**File:** `.agents/personal-brand-context.md`

### 1. Identity
- Ten: Nguyen Linh (Coach Linh)
- Variant: **Coach** (public speaking & pitch coaching)
- Tuoi: 32 | Vi tri: TP.HCM (Q3) | Bilingual VI/EN

### 2. Chuyen mon
- 5 nam coach pitch & public speaking
- 200+ founder/CEO da huan luyen (chu yeu Series A-B startup)
- Background: ex-investment banker (3 nam HSBC), ex-startup founder (exited 2021)
- Cetificate: Toastmasters DTM, Pitch Anything Method certified

### 3. Story arc 5-7 chuong
1. **Nguon goc** — Lon len o tinh, khong duoc dao tao public speaking
2. **Khung hoang** — 25 tuoi, lam banker, fail pitch deal $5M vi noi yeu
3. **Hoc** — 2 nam tu hoc Toastmasters + Pitch Anything + Stanford d.school
4. **Thuc hanh** — Tu coach minh + pitch goi von startup thanh cong $2M
5. **Lan toa** — Coach 200+ founder, thay 80% co cung loi sai
6. **Hien tai** — Build cohort course + 1-on-1 coaching premium

### 4. Gia tri cot loi
- Authenticity > polish (be yourself, dung perform)
- Practice > talent (talent overrated, practice underrated)
- Vulnerability > arrogance (story that connect)

### 5. Audience muc tieu
- Founder VN tuoi 25-40, dang chuan bi pitch investor/customer
- Pain: noi tieng Anh khong tu tin, slide qua nhieu data, thieu story
- Goal: pitch tu tin, close deal, build investor relationship

### 6. Brand voice
- Tone: Direct, warm, data-backed
- Style: Story-first, framework-second
- Khong: corporate jargon, fluffy motivation
- Co: case study cu the, framework de ap dung

### 7. Keywords
- Primary: pitch coaching, public speaking, founder communication
- Secondary: investor pitch, demo day, presentation skills
- Vietnamese: ky nang thuyet trinh, pitch goi von, noi truoc dam dong

### 8-12. Tools, Disclosure, KPI baseline...

[Day du 12 sections — abbreviated cho example]

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## 2. Output skill 23 (12-month strategy)

**File:** `personal-brand-strategy-coach-linh-20260508.md`

### Niche
Public speaking & pitch coaching cho startup founder VN

### Positioning statement
"Toi giup founder VN tu tin pitch tieng Anh truoc investor quoc te trong 12 tuan."

### Story arc (deep dive 5 chuong)
1. **Origin** — Cau be tinh le, lan dau noi truoc dam dong run cam cap
2. **Turning point** — Fail pitch $5M, tu trach minh 6 thang
3. **Discovery** — Toastmasters mo ra the gioi moi
4. **Mastery** — 200+ coaching session, tao framework "Pitch Stack"
5. **Mission** — 1,000 founder VN tu tin pitch global trong 5 nam toi

### Content pillars (4 × 7 = 28 topics)

| Pillar | % | 7 Topic mau |
|--------|---|-------------|
| Pitch Framework | 40% | Pitch Stack 5-layer, Hook 30s, Elevator pitch, Q&A handle, Closing line, Demo day flow, Investor psychology |
| Public Speaking | 25% | Body language, Vocal pace, Eye contact, Pause power, Story telling, Audience read, Stage presence |
| Case Study | 20% | Founder A goi $1M, Founder B fail demo day, B2B vs B2C pitch, Solo vs team pitch, English vs Vietnamese pitch, Pitch anh em vs pitch quoc te, Comeback after fail |
| Behind The Scenes | 15% | 1 ngay coach, Coach minh, Hau truong cohort, Sai lam ca nhan, Reading list, Tool stack, Wins + losses |

### 12-month plan

**Q1 (Thang 1-3): Foundation 500 followers**
- Output: 60 long-form post LinkedIn + 30 short video TikTok
- Goal: Establish niche authority, 500 LinkedIn followers
- Revenue: 0 (foundation phase)

**Q2 (Thang 4-6): 2,000 followers, 5 case study**
- Output: 60 long-form + 30 video + 5 case study (founder thanh cong)
- Goal: Build social proof, 2,000 followers
- Revenue: Tripwire — Pitch Checklist 99K VND × 200 = 20M VND

**Q3 (Thang 7-9): First cohort course**
- Output: 30 long-form + 30 video + 1 cohort launch
- Goal: 15 students × 5M VND = 75M VND revenue
- Cohort 1: "Pitch Like a Pro" 12-week program

**Q4 (Thang 10-12): 10,000 followers, second cohort**
- Output: 30 long-form + 30 video + 1 cohort + 8 1-on-1 client
- Goal: 30 students × 5M = 150M + 8 × 25M = 200M = 350M VND
- Total Year 1: ~750M VND target

---

## 3. Output skill 26 (1 long-form LinkedIn post mau)

**File:** `thought-leadership-coach-linh-20260508.md`

### Post: "Sai lam #1 cua 90% founder khi pitch tieng Anh"