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Sharpen your positioning in one pass

ClaudeGPT·✓ tested with real output·▲ 1,420 copies·updated 2026-05-18

positioning-statement.prompt

Help me sharpen my product's positioning. Here's the raw material:

What it is: {category / one-liner}
Who it's for: {target}
Alternatives they use today: {including 'a spreadsheet' or 'nothing'}
What we do better than those alternatives: {be specific}

Produce:
1. A positioning statement: "For [target] who [need], {product} is a [category] that [key benefit], unlike [alternative], because [proof]."
2. The single strongest differentiator, and whether it's actually defensible or easily copied.
3. Two customer segments who'd value this most, and one you should NOT chase yet.
4. Three objections a skeptical buyer will raise, with a one-line answer to each.

fill the variables

This prompt has 5 variables. Pro fills them into a ready-to-paste prompt for you — no manual find-and-replace.

{category / one-liner}{target}{including 'a spreadsheet' or 'nothing'}{be specific}{product}

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when to use it

Most positioning is vague because it skips the 'compared to what' step — this forces you to name the real alternative (often a spreadsheet or doing nothing, not a competitor). Section 2's 'defensible or copied' question is the uncomfortable one worth sitting with. Section 3 saves budget by naming who to ignore. Use the output to rewrite your hero copy and homepage — it's the input the landing-hero prompt wants.